Endurance Innovation

Focus Calm

Episode Summary

Max Newlon is the founder and CEO of Focus Calm, a brain training device and app that offers a way to quantify our mental state and promises to enable us to train it.

Episode Notes

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• 0:30 meet Max Newlon, founder of Focus Calm
• 3:00 what is Focus Calm and how does it work?
• 7:00 a primer on brain waves
• 9:15 optimal arousal states
• 11:30 the value of having access to a relaxed state
• 13:45 the importance of the perfect balance of focus and calm
• 16:30 on conserving mental resources
• 20:00 Andrew tries to hack a biofeedback experiment
• 22:00 being selective with data presentation and training selection
• 22:30 what are the expected benefits with Focus Calm
• 29:30 mental training with Focus Calm
• 33:15 surprising findings from FC use
• 25:00 is FC collecting user data for big data analysis?
• 41:30 what’s next for FC
• 43:30 making the tool user friendly
• 49:00 the target market: corporate wellness and performance sports
• 51:00 using FC to improve mental health

To check out the Focus Calm headband and app AND to get $25 off the purchase of a headband, follow this link.