Endurance Innovation

SOR Cycles

Episode Summary

Nic van Beurden and Phil White, founders of Canadian wheel startup SOR Cycles, are on this week to walk us through their revolutionary wheel design, the process of continuous prototyping and testing, and the challenges facing a hardware startup in the age of COVID.

Episode Notes

Endurance Innovation is now on Patreon! Have a peek at our page and show us some love.

Check out the SOR Cycles website and subscribe to their mailing list, and follow their progress on Instagram